Monthly Archive for February, 2009

Free Webinar for Members Only

Published
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on February 19, 2009
in Education
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The next AFP Education session is a Free Webinar for Members only:

Tuesday, July 27, 2010
Developing a Planned Giving Marketing Plan
Location:  193 Sherbrook St. (Canadian Cancer Society Boardroom)
Seating is limited to 20!  (As of July 19th one spot left!)
First come, first confimed.
Brochures, mailings, the Internet…all techniques you use to market your planned giving program. But what about those qualified prospects who stay just below your radar? Are you proactively identifying planned giving prospects from analyzing annual giving behaviors; using wealth and planned giving scoring models; and using segmentation strategies?

Learn how to develop an integrated planned giving marketing plan that will help you increase gift income and improve your overall program performance.

A Crisis is a Terrible Thing to Waste

Published
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admin
on February 11, 2009
in Articles
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By Chip Grizzard

(Aug. 11, 2009) There’s nothing like being in a mess to get an organization focused on fixing things. General William Booth, founder of The Salvation Army, said: “We must wake ourselves up! Or someone else will take our place, and bear our cross, and thereby rob us of our crown.” How appropriate in today’s challenging times, but he said that more than 100 years ago.

Continue reading ‘A Crisis is a Terrible Thing to Waste’