There was a time when many realtors used a spreadsheet to track their real estate transactions. While it could very well be fine for some agents, that’s probably not the case if you truly want to complete. With the popularity of real estate CRM applications, the game has changed. Check out these four ways to make real estate customer relationship management tools work for you.
1. Optimize Use of Social Media
Just because you have social media accounts doesn’t mean you’re using them optimally. What’s great about CRM is you can actually link it to multiple social media accounts. This is useful because it offers a great way to keep in contact with clients and prospects to send well wishes for birthdays and other special occasions. It enables you to appear far more social media savvy than you may actually be. Without a doubt, it can be difficult to keep in touch with all of your contacts. Linking CRM to social media can make that process much easier.
2. Build Strong Relationships
It’s always important to build and strengthen relationships when you’re in real estate. There are real estate CRM apps that actually help you stay accountable in this area. This is accomplished by alerting you when you’ve made a commitment. It’s far more robust than a simple alert on a calendar because you can have an extensive amount of information tied to the notification. This makes the client or prospect feel like you are trustworthy. It also helps you cultivate a reputation for being reliable. You could potentially find more information at IXACT Contact, which has additional resources available on their website.
3. Streamline Closings
Closing on a property requires a lot of effort. There’s so much more that goes into it than most people realize. With real estate CRM, you can automate all alerts throughout the entire process in a way that doesn’t require you to set it up multiple times. For instance, you can have a system that always provides notices for lending application deadlines, inspections and other critical dates associated with a real estate transaction. It can help you and your clients meet deadlines.
4. Compete More Effectively
A growing number of real estate agents use CRM to make sure they are on top of things. While there are probably ways to get around using it, you won’t likely be as productive. It’s why more than 65 percent of realtors use some type of CRM app.
Whether you’re a new realtor or you’ve been in the game for a long time, you’ll appreciate the benefits of CRM. You just have to find the right system based on your needs and price point.