Archive for the 'Articles' Category

A Crisis is a Terrible Thing to Waste

By Chip Grizzard

(Aug. 11, 2009) There’s nothing like being in a mess to get an organization focused on fixing things. General William Booth, founder of The Salvation Army, said: “We must wake ourselves up! Or someone else will take our place, and bear our cross, and thereby rob us of our crown.” How appropriate in today’s challenging times, but he said that more than 100 years ago.

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Preparing an Airtight Script for the Major-Gift Ask

(June 2, 2009) While board members and volunteers often shy away from using a script for making “the ask,” it is pivotal that they structure their ask ahead of time and come ready to make a solid case, says veteran fundraiser and consultant Laura Fredricks.

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How NOT to Get Results With a Fundraising Letter

(June 16, 2009) In his book, How to Write Successful Fundraising Letters, direct mail veteran Mal Warwick describes the common errors in writing fundraising letters and explains how to avoid them.

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Are You Ready for a Capital Campaign?

By Ted Grossnickle

eWire contributing writer Ted Grossnickle shares his experiences working with nonprofit clients who are preparing to conduct a capital campaign. Grossnickle is chairman of Achieve, a nonprofit consulting firm in Indianapolis.

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AFP Guidance: Fundraising in a Difficult Economy

(March 10, 2009) In response to member concerns and questions about how charities and fundraisers should be responding to the current fundraising environment, AFP has developed some suggested best practices, tips and guidelines to maximize fundraising efforts and position organizations for future success.

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